By Paul Martin Lester
In each box of mass communications—advertising, leisure stories, journalism, public relatives, radio-television-film, tourism, and visible reporting—professionals comprehend the significance of storytelling. whether the completed product is a advertisement, an in-depth investigative piece, a public provider crusade, an self sufficient documentary, a travelogue, or a suite of pictures, potent storytelling calls for a mix of creativity, empathy, and services. in the course of the leading edge applied sciences and strategies defined during this textbook, scholars will methods to flip passive readers and audience into engaged and ordinary users.
When electronic recommendations are additional to conventional print and reveal shows, a media consumer is not just allowed to have interaction with the data yet may also bodily interact with the tale displayed. Giving scholars the instruments they should remodel their storytelling during this demeanour is the final word target of this textbook.
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Digital Innovations for Mass Communications: Engaging the User by Paul Martin Lester
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