By Richard Branson

Richard Branson è convinto che una vita più autentica e un orientamento con più morale possano contribuire a cambiare il mondo.
Bisogna correggere il capitalismo, adottare nuovi valori, indirizzarsi non più all’idea del mero profitto ma a quella di un benessere in line with tutti e a vantaggio della character, della comunità, dell’intero pianeta.
Con una serie di esempi illuminanti questo testo dimostra che cambiare si può e non è difficile, che
le imprese e gli individui possono adottare una nuova ottica, agire in modo etico, contribuire a risolvere i grandi problemi e trasformare il lavoro in un’attività da amare e di cui essere fieri.

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